Search engine optimization is an ever-evolving field that surprises us with new developments and changes.The technique of increasing the quantity and quality of search engine traffic to a website or web page is known as search engine optimization (SEO) Instead of direct traffic or bought traffic, SEO focuses on organic (sometimes known as "natural" or "organic") outcomes.
SEO is a great strategy for lead creation because it focuses on bringing in people who are actively looking for information about products or services. Unsurprisingly, SEO statistics show that leads generated by search engine optimization typically convert at a rate of 14.6%. Print advertisements and direct mail have an average conversion rate of 1.7%, by way of contrast.
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