Attracting and retaining top talent in the automotive industry has become increasingly challenging due to rapid technological advancements and evolving market demands. Companies must adopt strategic approaches, including robust training and development programs, to foster continuous learning and demonstrate commitment to employee growth. Offering competitive salaries, extensive benefits, and a positive work environment that promotes collaboration, creativity, and work-life balance is essential for retaining skilled professionals. Prioritizing diversity and inclusion enhances innovation, while clear career paths, mentorship programs, and leadership initiatives help retain high-caliber talent. Leveraging technology, such as AI, ML, and data analytics, optimizes recruitment and addresses labor market trends, ensuring companies remain competitive in attracting skilled professionals.