Functional Beverage Market Report Emphasizing Demand for CBD-Infused Wellness Drinks

Functional beverages are drinks formulated with added ingredients to provide specific health benefits beyond basic nutrition. They include options like energy drinks, fortified waters, and herbal teas, all designed to support functions such as hydration, mental clarity, and immune health. As consumer interest in wellness grows, these beverages stand out in the market, appealing to those who seek convenient, health-boosting products in their daily routines. The market for functional beverages is rapidly expanding as health-conscious consumers look for easy ways to integrate wellness into their diets. This shift is driven by demand for products that can enhance energy, support immunity, or aid relaxation, making functional beverages a popular choice. For companies, the functional beverage market presents opportunities to innovate with flavors, ingredients, and tailored health benefits to meet diverse consumer needs.