Social Media Optimization in Digital Marketing | Liveblack
Social Media Optimization (SMO) is a digital marketing strategy focused on using social media to enhance brand awareness, engagement, and visibility. Businesses aim to build their social media presence by sharing content on platforms like Facebook, Instagram, and Twitter. SMO involves the intentional creation, development, and optimization of a social media marketing plan to effectively communicate with the target audience. Here are some techniques that can help improve social media optimization in digital marketing.