What is the Market Size of Broadcast Scheduling Software in US?

The global broadcast scheduling software market is projected to grow from US$ 1.7 billion in 2025 to US$ 5.8 billion by 2032, at a CAGR of 18.2%. The increasing dominance of OTT platforms and digital channels is driving demand for advanced scheduling solutions that optimize content distribution across diverse platforms. Cloud-based solutions are gaining popularity due to their scalability and cost-effectiveness, while AI-driven scheduling tools enhance content automation and peak viewership predictions. The television broadcasting segment is expected to hold a 48.6% market share in 2025, while on-premises solutions remain dominant, accounting for 56.2% of deployments due to their reliability and security advantages. North America, with its strong media landscape and high-definition broadcasting standards, is anticipated to witness a CAGR of 14.3% through 2032.