Growth Marketing Manager: Architect of Customer Lifecycle Engagement

Focused on the full lifecycle, the Growth Marketing Manager ensures prospects transition into loyal customers. They map the journey—acquisition, activation, retention, and referral—and deploy targeted strategies at each stage. Acquisition tactics include PPC, SEO, and content outreach. Activation is nurtured via personalized onboarding emails and optimized landing experience. Retention relies on loyalty incentives, behavior-based follow-ups, and segmentation. Referral is cultivated through advocacy programs encouraging recommendations. Throughout, data guides decisions—from identifying friction points to refining messaging sequences. Metrics like churn rate, repeat purchase frequency, and customer lifetime value are closely monitored. By aligning programs with customer behavior and using automation for timely touchpoints, the Manager nurtures lasting engagement and maximizes each relationship’s value.