Author: James Cube

What follows here is a discussion on the widely held contention that some marketers and marketing agencies do make inbound marketing mistakes in 2024. This can naturally lead to roads... Read More

In this article, we are about to look closely at some reasons why customers may drop off in the buying process and some best practices to solve this problem. We’ll... Read More

Implementing Predictive Analytics in Your ABM Toolkit

The industry is marked by very fierce competitions and in this scenario the product and brand based marketing will not cut it. Thus, marketers have moved to account based marketing... Read More

As you comprehend why potential customers contact you in the first place, it gives your business an opportunity to be present at the back of their minds as they search... Read More

Tracking and updating an accurate organizational database is a key success element for effective B2B marketing. Continuous updating of the outdated contacts as well as segmenting the database based on... Read More

With B2B intent data, you can: Engage with prospects sooner and more often than your competition, putting you in the driver’s seat for winning their business right from the start of... Read More

Digital marketing has become more dynamic in its nature, and integration of Artificial Intelligence is playing a major role in that revolutionary way for businesses. This life-changing technology, however, far... Read More

In the ever-evolving landscape of business, one thing remains constant: customer experience (CX) is of the utmost importance. As businesses compete to stand out in the market, those that provide... Read More

In this article, we will dive deeper into why you should integrate your ERP with MarTech 1. Personalize by Providing customers with a unique shopping experience Integrating ERP with MarTech fosters personalized... Read More

Tech marketing, or MarTech, is a combination of technology and marketing that has been disrupting traditional marketing techniques up to the present. MarTech solutions ranging from Google AdWords to MailChimp... Read More