Author: mark10

What is the Role of Management Accounting in Strategic Planning? How do you make the best possible business decisions, when you have incomplete data guiding you? Because in the business... Read More

Using AI to Enhance Marketing Through Account-Based Marketing

Artificial Intelligence (AI) is transforming demand creation for businesses and changing the account-based marketing (ABM) landscape. AI integration is having a major impact on account-based marketing (ABM), a strategic approach... Read More

The combination of account-based marketing (ABM) and artificial intelligence (AI) is transforming how companies interact with their target audience in today's digital world. By integrating AI technologies, account-based marketing (ABM),... Read More

Ivana, can you please briefly introduce your role as VP of Demand Gen & Community at Amity, highlighting key responsibilities and areas of focus. In my current role at Amity, I... Read More

What is the Role of Management Accounting in Strategic Planning? How do you make the best possible business decisions, when you have incomplete data guiding you? Because in the business... Read More